Reputation marketing is a strategy that focuses on managing and promoting a business's reputation. For small businesses, reputation marketing can bring numerous benefits:

1. Increased Trust and Credibility: Positive customer reviews and testimonials build trust among potential customers.

2. Enhanced Online Visibility: This, in turn, can lead to higher rankings in search engine results and increased exposure to potential customers.

3. Increased Customer Loyalty: A good reputation fosters loyalty among existing customers.